The following is a general observation on how we can categorise tech users into a few categories and the topic of the Digital Markets Act, of which I can’t say I have very good knowledge. Its recent implementation made me realise the decade-old existence of a new type of technology user. As far as I know, we’ve always had three big kinds of personal technology users: “don’t know anything about it, know they don’t, indifferent” “know a lot about it, know they do, partisan” “know a lot about it, know they do, indifferent” Of course, the “don’t know anything about it, indifferent” kind is the one we tend to associate with our parents. The differences between a web browser, a website, a bookmark, a Google search, and an app are not only hard for them to grasp, but they just don’t seem to care at all. These users only know how to use their tech in the most basic ways, without knowing how it works or how to optimise it to make it more useful. For instance, I belong to this category of users for refrigerators: whatever works is fine by me, and if I’m using my refrigerator wrong, I frankly couldn’t care less. In short: clueless, but discreet.